Story about the wrestling mat light experience:
The lights blink out in the tiny gym as the ominous dinging that marks the theme from “Halloween” blares from the speakers. A hulking, hooded figure steps out of the darkness. He stands motionless in the shadows at the corner of the wrestling mat.
You can’t see the scowl on the face of the Hackensack heavyweight, but you know it’s there. He high fives each of his fellow seniors, who race out of the dark one at a time, synchronized with the music as they run laps around the mat.
When the song hits its crescendo, the rest of the team races out with the seniors to finish warm-ups in the bright light that rings the wrestling mat. The capacity crowd, already whipped into a frenzy, creates a deafening roar by stomping their feet on the well-worn bleachers.
Wrestling may be the purest of high school sports. One-on-one. No helmet. No stick. No ball. Yet, to attract athletes and fans, a little marketing doesn’t hurt.
“It gets the crowd going. And it gets the other bench looking and wondering, “What are they doing?” The lights go off and only one guy is coming out. Where is everybody else?”